The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.
The first attempt at a proper brand image came in 1953, when Abram Games was commissioned to design an on-air image, probably hastened by the imminent arrival of commercial competition. Games, who designed the logo for the Festival of Britain in 1951, created the logo nicknamed the 'Bat's wings' logo, an elegant and rather ethereal image which captured the spirit of the times. In reality, it was an elaborate mechanical brass contraption, with a tiny spinning globe in its centre – for BBC Scotland, the spot in the middle was replaced by a lion. |
8/10/14 TEACHER FEEDBACK
This needs completing. It's supposed to be a full history of BBC Idents.
Where is your timeline of BBC and ITV indents?
Where is your design and purpose of indents presentation?
Where is your colour theory work (get images of 5 different logos from TV channels and analyse their choice in use of colours)?
This needs completing. It's supposed to be a full history of BBC Idents.
Where is your timeline of BBC and ITV indents?
Where is your design and purpose of indents presentation?
Where is your colour theory work (get images of 5 different logos from TV channels and analyse their choice in use of colours)?